Testing & Assessment

Testing

When testing the campaign, the amount of social media views is important to keep track of throughout the entire campaign. With a personal brand that is attached to various social media networks as well as different focuses around the community, approval of the content will be vital to make sure that the campaign stays relevant not only for the personal brand, but for the media consumer that can share anything with the touch of one button.

Evaluating

Evaluating of videos, posts, shares, and analytics will be will be done throughout the day of the campaign. This will help to address any issues with sharing, proofreading errors, and even crisis prevention from those who have had an pleasurable experience with the social media update or even the personal brand.

Adjusting

While creating content with the social media platform in mind, Adam will be able to cross reference the analytics data with the expected times of engagement for each site. This way adjustments to the type of content, and even social media sharing posting times can be made on the fly.

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