Brand, Customers & Competition
What is Jiwa Disc Golf
Jiwa Disc Gold was created to build a brand for teaching the recreational sport for learning and teaching how to play the sport. By explaining the different elements of playing the game, we hope to help those new, as well as seasoned players enjoy the game by having fun and building new skills.
With will do this in various ways including: diagrams, hands-on-disc learning, and explaining content in easy to understand writing. We hope to be able to add video content soon. Additional forms of training come from teaching former players and new players through out the years within the course. By focusing on “how-to” instruction, requirements, and overall just learning how to play the game, eventually every player will be able to walk away with knowledge of how to "toss discs and slam chains."
Who is our audience?
Our Primary Audience.
This demographic consists of mostly married males players. These are guys that want alternative ways to stay active. They also do not have a large expendable income to make a large purchase for just a weekly fitness goal. According the mobile app and website, UDisc.com, over 50 million rounds of disc golf were played during the 2020 pandemic. This is due to many people having to stay home. Along with those numbers, disc golf was a sport where people could stay spatially distant from each other while playing.
The Secondary Audience.
Another audience we are prepared to embrace includes children. Many parents look for sports that involve low risk for their children to get hurt, while also getting in foot mileage to keep them active. With disc golf being a fun and low impact sport, parents can rest assure that their children are in place to have fun, but most of all, be safe.
The Anti-Person.
Not to be excluded, but the results of having an Anti-Person could take away the fun, excitement, and most of all, the extra income from Jiwa Disc Golf.
These people would be considered those who are reluctant and label the sport, "Poor-Man's Golf". They use this phrase to insult the current players and diminish the players self-esteem to mimic their own low self-esteem.
Our competition, while minimal to the sport, still exists. One potential competitor comes in the form of a friend. Current players have friends that they want to get involved with the sport so they invite them to play with them. Current players feel that the sport is simple and easy, and thus will not seek out lessons or advice that has a price or monetary value attached to it.
Another competitor is in the form of the numerous online sites that demonstrate how to play before a potential client even picks up a disc. Most of these sites have video, diagrams, and tips on how to play.
What sets Jiwa Disc Golf apart is the coaching aspect of the trade. As many of us know, proper instruction is key in learning anything in the world.
Social Media Audit
The current Jiwa Disc Golf brand is only currently existent on social media as a recreational hobby. With amount of photo content and knowledge, most of the content on the personal social media pages can be rebranded for commercial use without royalties having to be paid out for modeling. Along with that aspect, many of the models used to in the commercial aspect will not need compensation, but will be asked to sign a wavier letting Jiwa Disc Golf use those images for a commercial endeavor.
By utilizing Facebook, Instagram, Snapchat, YouTube, and LinkedIn, our social media posts, groups, and ads, have a strong potential to be marketed as a local area based instructor.
Using these type of of casual and fun approach to marketing the brand keeps the overall voice of the brand while promoting the advocates of the instructor(s).
