Brand • Customers Competition
Who is Adam Jiwa?
Adam has over 20 years of experience in communications and advertising expertise. His large network of past clients are more than just business partners, they are also his friends. Currently, Adam is serving as the advertising manager for The Prairie News -- the student-run, on-campus news organization for West Texas A&M University while he completes his degree in Broadcast Journalism.
With this Personal Branding Strategy, Adam will use this to market himself as a business. This will further his own career goals by effectively turning himself in to a branded business persona.
The Audience
Primary
Adam's primary audience includes people who are passionate about living their lives to the fullest while helping others. These people are force for change and also know how to have fun while doing the things they love.
Secondary
When discussing a secondary audience in relation to Adam, we must consider that conflict is bound to happen from time to time with others, but those that see both sides of the argument and seek resolution are one of the groups that would be considered a secondary audience.
Anti-Person
The people that tend to be Adam's anti-person are the ones that can not communicate without lying. Another anti-person to consider would those who use other people for selfish gain and narcissistic supply. Lets go ahead and add careless drivers to this group.
Social Media Audit
Adam Jiwa is an active social media user. Facebook, Instagram, TikTok, LinkedIn, Snapchat, Twitter, Yik Yak, YouTube, and even Slack are all forms of interactive and social media platforms that he uses to communicate ideas, passions, and even just random events throughout his day.
By utilizing these platforms, we are choosing to use them as a marketing tool that can supplement in-person or face-to-face contact.