Testing, Evaluating, and Adjusting

To test the amount of social media views, Jiwa Disc Golf will keep track of the social media mediums and results on a weekly basis to actively monitor the presence of the business. Each social media site has their own monitoring platform that will make it easier to maintain accurate counts of advertising spent and number of views that promotions reached.

By keeping vigorous attention on the results of the created content, the curated content can be monitored at the same time. This data will be vital during the winter season since it will be used almost simultaneously at one point for the the conversion process.

With the current campaign being directed towards a seasonal awareness push, the campaign can be adjusted on the fly if weather permits a warmer climate for moving the campaign up on the calendar. It also allows to the campaign to be moved farther back if the winter season extends longer than usual.