BLB #4

Houghton recognizes that her primary audience is consists of women on her Facebook page. Her most watched videos have 2.6 million and 1.6 million views

"The main people I reach tend to be moms," said Houghton. "Moms that have lost their confidence, and want to lose the mom body. Women who want to make a change in how they look and feel."

Houghton's social media presence also includes 4439 TikTok followers and 345 Instagram followers.

"Every single day [Jessica] puts in hours upon hours of work, learning and sharing her experiences with others," said Aaron. " While she spends a good chunk of her week creating new content, the majority of her time is spent talking to individuals and teaching them about the products.