Choosing the Right Campaign and Setting Goals

Jiwa Disc Golf will maintain a set of goals to keep a consistent marketing strategy that keeps the brand voice.

First, we will add followers across social media sites to add advocacy to the brand by 10% in the next three months.

Second, we will promote the brand by scheduling two posts a day at the peak times of each social media site.

Third, we will be utilizing paid advertising content to increase analytics responses by at least 25% during the winter season.

The objectives of the measurable and obtainable SMART goals coincide with the marketing plan for the business.

By increasing followers to increase advocacy, we can create a brand awareness that there is an instructor that can show clients a good time while learning something new and inexpensive.

Scheduling of posts will prove useful because the times they are posted will be at peak times of social media engagement for each medium. This proves to be valuable to keep the brand relevant at a users mind before they being to be distracted by morning and evening routines.

Finally, by using paid advertising, we will reach those who have time throughout their day to check their social media and engage with the brand in hopes of playing disc golf in the warmer season.

The marketing strategy selected is a brand awareness campaign. Effectively promoting the brand reaches those current players by their search history and "liked" post responses. This type of campaign will also reach those who are kept indoors due to the colder seasons. Since these people are more subjected to using digital devices when the weather will not allow them to be outside, we can reach the market and promote, promote, promote.