Adam's Smart Goals are:

Specific:

With increased marketing for himself, he will be able to connect with those who are need. This goal is important because even though everyone is capable of accomplishing their goals, we always need some help along the way. By growing an effective network, the "who can help" factor grows exponentially. Since Adam has chosen to the method of social media to promote, this also grows the location from not only within a zip code, but also regional, statewide, and even nationwide.

Measurable:

To strategically add accountability to this campaign, we will be using analytics tracking software from Hootsuite, Google Analytics, and the newly implemented TikTok analytics within the platform. Starting on the 1st of the month, we will conform to the timeframes of the social sites with the most user activity to post updates. This can also be adjusted to include time sensitive updates.

Achievable:

The results Adam wants to receive includes: increased daily story views on Facebook, increased follower counts on LinkedIn and Twitter, increased views and engagement on TikTok, and increased notoriety on all platforms.

Relevant:

This will be worthwhile because of the reach it will have for an entire company of followers and users. With Adam bringing this community of people together, they will be able to network within themselves to bring users together.

Time bound:

By using known social platforms with varying content, Adam hopes to accomplish growth and magnify engagement with the first few days. With content that is geared for outreach, volunteering, teaching, being active, drawing attention to social issues, and even sharing a laugh, the time basis set for achieving goals will need to be constantly updated on a monthly, if not weekly timeline.