BLB #4

"My Facebook is one that caught on," said Houghton. "I have almost 13,000 followers." *As special note, in the two week since this interview, Houghton has gained 3,900 more followers.

Jessica Houghton

Influencer Analysis

All photos courtesy of Jessica Houghton.

Jessica Houghton has been an nano-influencer since February of 2021. In that time, she has amassed over 21,000 followers between Facebook, TikTok, and Instagram. Her most viewed video has over 2.6 million views. Jessica can be found on TikTok with the screen name @jessicahoughton, on Instagram by searching the name @jessicaxhoughton, and on Facebook.

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When asked about if she preferred and photos or videos to be posted, Houghton was open about using any of her online photos.

"I don't mind; use what every you want to use," said Houghton. "With everything online and trying to be transparent, you just have to put your life out there."

Jessica's husband, Aaron, is also supportive of her influencer at home.

"It's hard to put into words how much work she has always put into our marriage and household," said Aaron. "She has a force of will to get things done that has always carried us further than anything I could ever muster. I find it's more my role to support her as she's finding her footing as an influencer. I believer in her absolutely, as she as always believed in me."